DANIEL PEÑA GARCÍA

Built end-to-end AI orchestration layer integrating ERP with Amazon and European marketplaces, automating procurement, logistics, and pricing workflows across 14 supplier integrations.

Designed and deployed proprietary internal tools (React + Vite / Supabase) for order management, carrier rate automation, and client-facing dashboards, achieving a 50% improvement in team efficiency and a 90% reduction in operational errors.

Implemented supplier workflow documentation covering 127 procurement rules, 80 routes, and 57 reorder points, creating the operational foundation for scalable multi-channel distribution.

Developed a commercial proposal system and marketplace GTM strategy to onboard new brand clients across Amazon EU.

Delivered strategic consulting and executive leadership for digital transformation, marketing, and eCommerce projects, optimizing operations for mid-sized and large companies.

Designed and executed high-impact B2C and B2B strategies, resulting in up to 200% annual revenue growth for diverse clients.

Led cross-functional teams, defined critical technology roadmaps, and successfully managed multiple digital launches from concept to execution.

Managed key client relationships and delivered bespoke digital solutions for prominent clients including Moradai, Apolo Energies, Nazaríes Intelligenia, and Nagami Design.

Built a robust B2C commercial structure, attracting over 55,000 new users monthly and implementing a comprehensive CRM and communication strategy.

Increased Monthly Recurring Revenue (MRR) by 75% and improved overall profitability to 60% within a 6-month tenure.

Developed and led high-performing Customer Success and Sales teams, comprising 6 key professionals.

Set up AI Agents and automatization flows built over a LowCode platform

Founded and launched Talentia.ai as a startup within the competitive VC program of PCcomponentes, securing initial funding and strategic support.

Directed Sales and Marketing initiatives, achieving 220% above candidate acquisition targets by onboarding 3,500 users.

Spearheaded end-to-end product design and developed a robust B2C acquisition strategy from initial concept to market launch.

Developed and led comprehensive eCommerce and digital marketing strategies, managing a 17-person team to achieve aggressive growth targets.

Increased sales 10x and doubled profit within 12 months by optimizing digital channels and marketing initiatives.

Implemented a successful Direct-to-Consumer (D2C) strategy, launching products on 19 marketplaces and expanding Amazon presence to 8 countries.

Architected and deployed a headless eCommerce ecosystem, seamlessly integrating CRM, ERP, PIM, and DAM systems for enhanced operational efficiency.

Led global SEO strategy across 14 countries, achieving a 200% increase in organic traffic.

Implemented geolocation strategies for over 2,800 contact points, significantly improving local search visibility on Google Maps.

Managed high-impact multichannel marketing campaigns, delivering an impressive 35x Return on Investment (ROI).

Developed and executed comprehensive digital and eCommerce strategies within a highly regulated industry framework.

Exceeded sales targets by 50% through strategic planning and execution of digital initiatives.

Designed and implemented robust identity verification processes, facilitating international expansion into Switzerland and the Czech Republic.

Doubled online sales (2.2x increase) within 12 months across Spain and the UK market.

Built and led a dedicated digital team, developing a multichannel marketing strategy encompassing D2C, Amazon, and private sales channels.

Spearheaded the digitalization of retail and B2B channels, integrating major accounts into a cohesive digital ecosystem.

Grew sales by an exceptional 250% and achieved full profitability for the Spanish subsidiary within a 13-month period.

Acquired and managed major accounts, including DIA.es, Casadellibro.com, RealMadrid.com, Iberia.es, Worten.es, and ONCE.es.

Managed 14 million transactions, generating €74M in sales through digital channels.

Increased digital penetration from 22% to 38%, significantly expanding online customer engagement.

Achieved a Cost Per Acquisition (CPA) below €1 and a 32x ROI on performance and programmatic advertising strategies.

Led the product team in developing and launching a new mobile app and advanced digital platforms to enhance user experience.

Co-founded and scaled a lead generation startup, securing over €2.5M in investment capital.

Directed comprehensive product creation from concept to launch, successfully acquiring over 6,000 clients.

Achieved a profitable sale of the company, demonstrating strong entrepreneurial and business development acumen.

Spearheaded the creation of Coca-Cola Spain's inaugural non-beverage brand and developed its global digital strategy.

Developed an innovative ROI measurement tool that received an award at eMetrics Madrid 2009, enhancing data-driven marketing capabilities.

Pioneered PayPal's entry into Spain as the first employee, growing the user base from 100,000 to 1 million within one year.

Led critical local and European projects for eBay.es and Ibazar.es, contributing to regional market expansion and product adoption.